发布日期：2024-12-27 11:00:36 点击次数：
Gao Feng has over 10 years of rich work experience in the clothing display industry and has served as the brand display manager for MaxMara, a leading international women's clothing brand in China. Specially appointed lecturer for fashion display at Beijing Institute of Fashion Technology. With mature clothing display concepts, clothing display management, and training ideas, sharp fashion insight, and flexible design expression, we have rich experience in building display teams, managing store display images, providing guidance and training for store inspections, and designing and developing display props.
Faced with the pressure of the new retail market, Teacher Gao utilized his expertise in visual marketing (display) as an entry point and launched the "New Fashion Perception Advanced Clothing Display Course". Through visual marketing, we can bring energy to today's retail market, encourage more retail professionals to value and make good use of visual marketing (display), and achieve profitability. And let those ambitious young people who have always had dreams and hopes for clothing find the breakthrough point of their dreams, and slowly lead them into their dream land. The purpose is so simple and clear.
Gao Feng once said, "The victorious soldiers win first and then seek victory, while the defeated soldiers fight first and then seek victory." "Winning first" means being prepared, confident, and practicing internal skills. Business warfare is an intellectual competition that comes with preparation. "People, goods, and field" all belong to the content of "winning first". Whoever creates the conditions for "winning first" is invincible, thus leading the opponent in competition.
Mr. Gao Feng's unique insights into the fashion industry have led him to continuously strive and advance in order to achieve his educational goals. He has also painstakingly researched the retail market, conducted market research, and discussed the current situation of the retail market with experts and store operators. Two courses, "Fashion Buyers" and "Brand Operations and Store Refinement Management," were offered before and after, which explained and analyzed the aspects of people, goods, and venues in retail terminals. The course content kept pace with the times and the course system was complete and professional.
Teacher Gao Feng always maintains a sensitivity to fashion. I read a lot of foreign fashion news every day, browse thousands of fashion photos, and update my Weibo and WeChat constantly. Participate in various fashion events and seek inspiration. And I regularly study abroad every year.
Always update the content of your lectures. Since the start of the course, Teacher Gao's PPT has introduced new content and highlights in each issue, incorporating recent popular and his own insights into his courseware. For example, in this issue, the teacher personally went to the store to take on-site photos and then included them in the courseware.
He will prepare lessons in his spare time and leave his revisions for every detail. He will carefully revise everything from a whole chapter to a punctuation mark. I often see PPT modifications on his computer, including PPT modification 1, PPt modification 2, PPT modification (final), and PPT will never be modified. Only he himself can know how many times it has been modified? In order to present the most professional and perfect courseware to the students.
He has strict requirements for himself and a spirit of continuous exploration and pursuit. His rigorous and serious work attitude, as well as the standard of meticulous cultivation, is the attitude of a fashion educator.
